Social Media is a big thing, it has lead to the term Web 2.0 and has changed the way most people view and use the internet. So how can workFile EPOS take advantage of Social media for you, and help your organisation leverage it?
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Well if your workFile EPOS system was purchased with the eCommerce module (or you wish to add this), you can leverage social media via your website in a number of ways.
Firstly there is integration with social media websites, such as Twitter. Have your twitter feeds showing on your website, and let people subscribe to these feeds, even if they don’t use twitter.
Secondly, set up a blog and get blogging. If you don’t know what blogging is, then think telling stories, and think educating...Blogging is basically telling people about something, be it your day, a product you have just started selling, services you provide, reviews of your favourite TV show or whatever you choose. Now you may be asking, what’s the benefit of this? Well it’s simple, people search and read blogs. Blogs are picked up by Google, Bing and other search engines, and if they point to websites, it helps those websites move up the natural rankings of these search engines. All of this means you are widening the net of the people who may find your website, who may be interested in what you have to say and most importantly, may want to purchase from you...
Once you have set up your blog, have it integrated with your workFile eCommerce website, having your latest blog posts showing on your website, increasing content and links to and from your website (all of which helps spread the work and provides you with free marketing).
Thirdly, get social....By this we mean start socialising, inviting people to events via social media websites and your own website. Share pictures online, share stories, allow others to share your content for you....A great example is by allowing people to share your products from your website with Facebook, Twitter, Digg or their own blogs. workFile eCommerce websites provide you with the tools to allow users of your website to get social on your behalf, allowing them to quickly bookmark your pages and or products, allowing them to quickly mail to friends, allowing them to quickly and easily share with the world via their Facebook or Twitter accounts for example...All in all, these tools allow users of your website to do your marketing for you...
For more information on social media and how to leverage it with workFile EPOS, get in touch...